
Between the four of them, the members of Fifth Harmony have almost 15 million Instagram followers, and even their two most famous songs, 2015’s “Worth It” and last year’s absolutely ubiquitous “Work From Home” have taken on a life of their own online, in the form of ridiculous, brilliant memes. It’s in this realm that Fifth Harmony have flourished internationally in a way that old-school, second-tier groups like Girls Aloud never could. Now, there really isn’t a way to reach tweens-forever the pop star's bread and butter-without social media and massive online appeal.
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Both Girls Aloud and Fifth Harmony were born from reality TV competitions (the former on “Popstars: The Rivals” in 2002 and the latter on “The X Factor” in 2012), and during that decade, what the public looks for from a pop group has changed dramatically.Īt the turn of the 21st-century, access to pop stars was limited to things like fan clubs and TV appearances, with the traditional music industry serving as a stringent gatekeeper to that content.

It was petty tabloid drama, and Harding’s comments were completely reprehensible, but the whole debacle illustrated an interesting point in the history of girl groups in general. In response, Fifth Harmony’s Dinah Jane threw out a swift Mariah-Carey-“I-Don’t-Know-Her,” and ex-Girls Aloud member Nicola Roberts took to Instagram to call out Harding’s poor judgement.


Let’s zoom out: During a recent stint on “Celebrity Big Brother,” former Girls Aloud member Sarah Harding drew serious ire for dismissing Fifth Harmony, probably the world’s most prevalent girl group, as “slutty,” criticizing them for their sexualized stage outfits and video choreography.
